Challenges
The inherent trust required in matchmaking services posed a safety challenge for Tawkify. Without proper safety screens, the possibility of connecting clients with individuals who might have a criminal record that involves violence or sexual offenses presented risks.
There was a growing need to enhance trust and safety measures to protect clients, which became a critical part of Tawkify’s value proposition. Prior to partnering with Checkr Trust, Tawkify leveraged another background check provider, but faced challenges in scale, reliability, and data usability.
“With our previous provider, it was really difficult to really identify the information we needed and it was really time-consuming to analyze.”
Solutions
To address these challenges, Tawkify partners with Checkr Trust to conduct instant criminal record screenings on both clients and potential matches. Checkr Trust’s flexible API enables Tawkify to integrate screenings via API at two key points: during the initial client onboarding, and before arranging a scheduled date. This dual-layer screening approach ensures that both parties are vetted, enhancing security and peace of mind for all involved.
“We use the data from Checkr Trust to review who enters our dating pool. Certain offenses may lead to immediate disqualification, while others are carefully reviewed on a case-by-case basis to ensure a fair and thorough evaluation.”
Results
The implementation of platform-wide safety measures through Checkr Trust significantly improves Tawkify’s service, reinforcing its reputation as a leader in trust and safety within the online dating industry. By centralizing criminal record screenings, Tawkify ensures a consistent and reliable user experience across its platform, simplifying the process for clients and enhancing trust and satisfaction.
- Increases Trust and Customer Satisfaction: Clients express appreciation for the added layer of security, which provides them with peace of mind and justifies their choice of Tawkify over competitors.
- Operational Efficiency and Consistency: Checkr Trust’s integration allows for a streamlined and efficient process across Tawkify’s operations. The centralized system reduces variability and ensures consistent application of safety protocols, enhancing reliability and maintaining the integrity of the platform.
- Enhances Risk Mitigation: By proactively identifying and filtering out individuals with concerning records, Tawkify significantly reduces the likelihood of incidents that could harm clients or damage its reputation. This platform-wide approach enables early detection of potential issues, fostering a safer community for all users.
“Our clients truly appreciate this added layer of security - it provides them with peace of mind and confidence in the process. It’s one of the key reasons why they choose Tawkify - they trust us to prioritize their safety and well-being while helping them build meaningful, lasting connections with others.”
These platform-wide safety measures underscore the critical role of centralized solutions in the ongoing effort to build trusted and secure communities online. Tawkify’s unwavering commitment to user trust and safety demonstrates how platform-wide initiatives are not only essential but also beneficial in mitigating risks and enhancing user satisfaction.
Conclusion
Tawkify’s partnership with Checkr Trust showcases a model approach to enhancing safety on dating platforms. By integrating Check Trust’s risk intelligence solution, Tawkify not only bolsters its trustworthiness but also positions itself as a leader in maintaining user safety and satisfaction in the competitive online dating industry.
