Building a trusted care ecosystem: Carefully’s strategic partnership with Checkr Trust

Carefully is a community-based care platform designed to connect parents with other families, local providers, and small businesses to offer affordable and accessible childcare options. Recognizing the elevated importance of safety and trust in childcare communities, Carefully partnered with Checkr Trust to implement criminal record screenings, ensuring a trusted and safe community for its users.
INDUSTRY
Caregiving, Marketplace
MARKET
US
ABOUT
Carefully is on a mission to change how people think about childcare to make it affordable, accessible, and inclusive. Carefully’s mission has become even more critical, as the need for managing childcare costs and options is finally starting to get some of the focus it deserves from employers and politicians alike. Finding balance and connecting with other parents in meaningful ways is what we all need now, more than ever.
MARKET
US
ABOUT
Carefully is on a mission to change how people think about childcare to make it affordable, accessible, and inclusive. Carefully’s mission has become even more critical, as the need for managing childcare costs and options is finally starting to get some of the focus it deserves from employers and politicians alike. Finding balance and connecting with other parents in meaningful ways is what we all need now, more than ever.

Challenges

Creating a trusted network is inherently challenging, particularly when it involves the sensitive domain of childcare. Parents expressed fears about trusting anyone with their children, while organization clients were concerned with potential liability issues.

Carefully’s goal was to provide an affordable, accessible, and inclusive platform for parents while still prioritizing the safety of the children and families on the platform. Carefully needed a straightforward, automated solution that could efficiently screen users without overwhelming their operations and still aligning with their values of inclusivity and accessibility.

“Our users top concern is Trust and Safety when looking for community based options for care. Before implementing Checkr Trust, we relied mainly on manual reviews of user profiles and member reporting."

Solutions

Carefully needed an affordable, automated solution to strengthen its community-based childcare platform, ensuring safety while remaining inclusive. They wanted to go beyond the more commonly used sex offender data to flag all potentially harmful crimes.

They implemented Checkr Trust for its simplicity and effectiveness, gaining instant access to a national criminal database drawing from over 2,400 sources. This approach allows Carefully to identify potential risks efficiently and cost-effectively.

Checkr Trust’s flexible integration enables Carefully to tailor screenings according to their needs. Carefully chose to make screening optional, which respects user privacy and choice without compromising the platform’s integrity. Those who complete the screening receive a “trusted” badge, unlocking additional platform features and fostering greater community trust.

Checkr Trust also allows Carefully to filter for relevant criminal records, such as crimes against minors, ensuring only pertinent offenses are flagged, thus avoiding unnecessary exclusion due to minor infractions.

“Integrating comprehensive identity verification and safety screenings ensures that our members can connect with more confidence and the our team can breathe easier knowing that there are protections in place to make it more difficult for bad actors coming on to Carefully.”

Results

Carefully’s integration with Checkr Trust has notably enhanced the platform’s safety and trustworthiness, giving parents and community members a greater peace of mind, while also meeting their goals of inclusivity and affordability. The implementation proved to be a seamless and effective solution that has delivered substantial benefits on multiple fronts.

  • Reduced operational burden: Checkr Trust’s easy and flexible integration meets Carefully’s operational needs, filtering for specific criminal records and automating screening processes in accordance with their policies.
  • Positive User Experience and Increased Trust: Completing screenings earns members a “trusted” badge, unlocking features and enhancing community trust, providing reassurance for families entrusting other members with their children.
  • Risk Deterrence: The criminal record screening deters individuals with potentially severe infractions, proactively enhancing community safety by mitigating potential risks.
  • Business Development Advantage: Demonstrating a robust safety screening capability through Checkr Trust addresses client concerns, attracts new users, and reinforces Carefully’s reputation as an industry leader of safety in childcare solutions.

Conclusion

Carefully successfully integrated record screenings critical for building a community-based care platform. The partnership with Checkr Trust allowed Carefully to balance safety with inclusivity, increasing confidence amongst users and clients alike. By leveraging Checkr Trust’s efficient and automated solution, Carefully continues to support the needs of families while promoting a safe and welcoming community.

“It just works seamlessly for us, and we're really pleased with the support and creativity from the Checkr Trust team. I can’t think of any negatives, only positives."

“Checkr Trust’s solution was exactly what we needed. It was simple, straightforward, and low cost. The implementation was super easy, and having a screening process makes trust and safety an advantage in our partner and sales conversations.”
Leslie Borrell, Founder & CEO, Carefully